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Inconspicuous Consumer
December 2001

Italian wines may conjure memories of a mom-and-pop spaghetti house. But in terms of great taste and value, a few new vintages from Italy are outclassing Bordeaux. By James Stewart

Consider the superlatives that have been bestowed on the vintage by famed wine critic Robert M. Parker, Jr.: "Opulent, flamboyant, unbelievably stunning; gorgeous to drink young, but no one should discount their excellent aging potential." In sum, "a spectacular vintage." You may be forgiven for assuming the vintage in question is 2000 Bordeaux, which has generated enormous hype as well as enormous prices in the futures market. Not many people have tasted the 2000 vintage from France, which is still resting in barrels, including most of the people who have laid out over $300 a bottle for the First Growths. Those who have tasted it have indeed praised it highly. But Parker bestowed the above superlatives on an entirely different vintage and country: the 1997 vintage in Italy, and specifically, the regions of Piedmont and Tuscany. At SmartMoney we have always been on the lookout for a combination of top quality and good value in fine wines, especially when there's investment potential. Though red Bordeaux wines have traditionally offered the best investment track record, we have been hard-pressed to find any values in the 2000 vintage, which isn't even in stores yet. Meanwhile, we discovered in a recent tasting that all the fuss over Bordeaux had obscured the fact that some of the most spectacular wines in recent memory are arriving in stores now, at reasonable prices and with tremendous aging potential. If you've never invested in or experimented with fine Italian wines, now is the time.

We confess to having been as confused by Italian wines as most other consumers. They come from a bewildering array of regions, most with unfamiliar names; they are made from a host of grape varieties largely unknown in America; and they still suffer from the image of straw-wrapped flasks hanging from the rafters in cheap Italian restaurants. But in the past decade or so, Italian wines have undergone a remarkable transformation. We decided to investigate for ourselves.

As in Burgundy, where the vast array of small producers is confusing and quality can vary dramatically, we found it essential to enlist a trusted wine merchant in choosing Italian wines. The recent explosion in excellent wines means that more and more wine stores are expanding their selections and expertise, and New York City now has Italian Wine Merchants, an entire store devoted to Italian wines located close to Union Square.

We called and explained our mission, saying we wanted wines in a range of prices and that we wanted to restrict our tasting to red wines from Piedmont and Tuscany. These are hardly the only wine regions of Italy, but they are the best known, have the best financial track records and have a long history of producing exceptional wines, especially reds. Piedmont is in the northwest corner of the country, a region once ruled by France. A name to reckon with is producer Angelo Gaja, whose wines have long fetched prices that rival First Growth Bordeaux. Most Piedmont wines are made from the Nebbiolo, Barbera and Dolcetto grapes (similar, but more elegant than, red Zinfandel grapes). The two best-known wines are Barbaresco and Barolo, both made from Nebbiolo grapes, with tremendous aging potential.

Most Americans think of Tuscany and its gorgeous, sun-drenched countryside when they think of Italian wines. Chianti is certainly the area's best-known wine, although it varies widely in quality. Brunello di Montalcino and Vino Nobile di Montepulciano are also popular, and can be quite good, though quality varies. The principal grape in most Tuscan wines is the Sangiovese, though Tuscan producers have been experimenting with cabernet sauvignon and various blends, producing wines often called "super" Tuscans.

That's about all we knew as we met our hosts at the store: Joe Bastianich, Sergio Esposito and Perry Porricelli. Bastianich is not only an Italian vintner himself - using an eponymous label - but with chef Mario Batali co-owns Babbo in Greenwich Village, recently named one of America's 50 best restaurants by Gourmet magazine. We walked through the store's elegant if rather spare display of wine - most bottles are housed in the cellar - to a table laden with wine glasses and a spread of Italian charcuterie, cheeses and breads. Italian wine practically begs to be drunk with food, and we were happy to oblige.

As is our custom, we first tasted all 12 wines "blind," trying not only to identify our favorites but also to place them as either Tuscan or Piedmontese, and as expensive or moderate. Most were from the 1997 vintage; some of the Piedmonts were from the 1996, which Esposito stressed should not be overlooked because of the sensational '97s. "The '96 vintage from Piedmont is one of the greatest vintages for aging in the last 25 years," he told us. He was also enthusiastic about the 1997 vintage, with the caveat that he wasn't as sure of its aging potential. In a recent issue of Wine Advocate, Parker had no such hesitation, calling the '97 vintage in Piedmont so good that it's "freakish" and stating emphatically that the '97 is "the greatest Tuscan vintage I have ever tasted."

What we can say emphatically is that our panel has never tasted 12 different wines that we rated so consistently outstanding. This isn't to say that they were indistinguishable; the wide variety, with each wine a close reflection of its own soil, microclimate and vinification process, was one of our most exciting discoveries. We also did pretty well at telling the Piedmonts from the Tuscans; one of our panelists, wine columnist John Brecher of The Wall Street Journal, got a perfect score. Generally speaking, the Tuscans were earthier, with complex herbal overtones, while the Piedmonts were more refined, elegant yet powerful. We tended to give the Piedmonts an edge, but much would depend on the occasion and the food being served.

When we were forced to choose our favorites, four wines stood out, earning an average rating of four stars, our top score. Yet they were so different in character that it seemed pointless to try to rate one over another. One of them was so unusual with an amazing herbaceous bouquet, that we felt it deserved to be placed in a category all its own. You would either love it, as we did, or hate it. We felt there couldn't be any middle ground.

That wine turned out to be from Piedmont, a 1996 Barolo by Mascarello Bartolo, who makes wines in the traditional manner, meant to age. Indeed, says Bastianich, this Barolo can easily age up to 50 years, meaning you can will it to your grandchildren. Not surprisingly, it was one of the most expensive we tasted ($97).

Another of our favorites was also high-end, a 1997 Sonvico - a blend of Barbera and Cabernet grapes - by Barbatella, a Piedmont producer. If you're looking for a Bordeaux substitute in Italy, this would be it. We found it "elegant," "civilized," "well-rounded, "polished." It cost $98.

But if those were predictably expensive, our other favorites were surprisingly reasonable. We loved the most humble wine of the evening, a 1997 Barbera Armujan from Corsini. Comments included "big," "tannic," "masculine," with "plenty of aging potential." It shows what a good producer can do in a great vintage, yet it cost just under $33. Our fourth favorite was one of the 1997 super Tuscans, a Rosso from Cerbaiona, which, at $51, had much of the elegance and power of the $98 Barbatella. And we feel compelled to mention the '97 Segreto, an 85 percent Barbera wine from Cascina Ebreo in Piedmont. It was controversial (some found it overbearing), but had a huge eucalyptus bouquet that felt as if it could cure the common cold. It was $60.

Some of these wines are produced in small quantities; you may want to experiment with similar grape varieties but different producers. Many cost less than those we tasted, though if you're looking for aging potential, plan to spend at least $30 a bottle. That's not cheap, but compare these wines with the prices of Bordeaux, Burgundy or even California. The combination of the weak lira versus the dollar and the large quantity of outstanding wines means prices are likely to remain reasonable - about one-quarter to one-third the price of a comparable French wine, according to Esposito.

At the end of the tasting, we repaired to Babbo for dinner and a sampling of wines from Bastianich's own vineyards. We needed no further convincing, but the experience reminded us again how closely married are Italian wines and Italian cuisine. We can't say whether it was the wine, the food, the warm decor, the expert guidance or, most likely, some combination of all of these, but by the end of the evening, we felt we had stumbled on the essence of la dolce vita.

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