Unique
Wine Stores
Golf Connoisseur
Fall 2005
ITALIAN WINE MERCHANTS
NEW YORK, NEW YORK
With the country's foremost experts on Italian wine, food, and cellar
planning, this store—co-owned by super-celebrity chef Mario
Batali—presents customers the opportunity to understand the
significance that Italian wine plays in European culture. Sales representatives
focus on understanding a buyer's likes and dislikes, building a "palette
profile," and then keeping a record of every wine purchased.
Principal partner Sergio Esposito makes 8-10 trips to Italy every
year to ensure that he is getting the best wines from the country's
27,000 producers. The store stocks more than 1,000 wines, ranging
from reasonable ($10) to occasion-worthy ($1,000).
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