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WINE NEWS / Celebrities Devote Themselves to Italian Wine

Italy’s wine world has experienced an influx over the last few years from a surprisingly different sector, resulting in some impressive new selections. Sting is in the clutches of the first harvest in the immense vineyard he recently bought; Bob Dylan’s Planet Waves is about to come out at Fattoria Le Terrazze; Mick Hucknall of Simply Red owns vineyards on the slopes of Etna. Italian wine has also enthralled entrepreneurs like editor Paolo Panerai, who is producing a great red wine called I sodi di San Niccolò near Siena, and Diesel creator Renzo Rosso, who has created three incredible wines in the Veneto with the help of legendary winemaker Roberto Cipresso. Even the art world is bewitched by wine, with painter Sandro Chia composing Brunello just as he would a painting. These fresh new winemakers cannot escape the commercial element of distribution, but even Esselunga, Italy’s largest supermarket chain, has been gravitating towards quality wine and now hires sommeliers to help customers make more sophisticated choices.

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