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WINE NEWS / Barolo Legend Bartolo Mascarello Passes

Enophiles worldwide are mourning the loss of Bartolo Mascarello, the great elder statesman of Barolo who passed away Saturday at the age of 78. This intriguing and charming gentleman was for many years a fervent advocate of traditional production, shunning modernity and ‘international’ taste and staunchly preserving the ideals and techniques that he inherited from his father, Giulio, a true icon of Barolo. At Giulio's side he developed a profound kinship with the land they worked, and it was not long until he introduced a small line of bottled Barolo to the usual line of demijohns. Bit by bit, he increased his holdings by acquiring small parcels in some of the zone's top vineyards - Cannubi, San Lorenzo, and Rué - and later also in Rocche di La Morra; his wines were always blends of these vineyards, as was the tradition, rather than single vineyard crus. With each vintage the Mascarello estate progressively built up a reputation for impeccable Barolos, earning an undeniable prestige and enchanting a diverse audience that included cellist and conductor Rostropovich as well as the Queen of the Netherlands.

As a teenager, Bartolo already showed great charisma, diving wholeheartedly into WWII as a partisan fighting for his ideals; back in Italy after the war, he chided German Barolo fans, saying "first you chased me, now you chase my wine!" Later in life, he welcomed countless visitors who flocked to his side to sample his elixirs and hear him speak. The door at via Roma 15 in Barolo was always open for a friendly audience with this distinguished man, the conscience of Barolo and the "Last of the Mohicans," as he liked to be called. Always lucid and very emphatic in his beliefs, he demonstrated unusual compassion married with excellent wit and a keen sense of irony; his zealous opinions never left him in daily interactions and often found their way to the labels of his wine, which he himself drew by hand. Some of these bold statements became famous, and the labels collector's items, as when he proclaimed "No Barrique, No Berlusconi" in a two-fold attack on modern vinification methods and the Italian Prime Minister's politics.

Though still a vibrant character, Bartolo had already passed control of the winery to his daughter, Maria Teresa, who has crafted Mascarello’s Barolos for fifteen years now and will continue her work unaltered. Maria Teresa shares her father’s ideology, philosophy, and understanding of wine and is without a doubt the perfect heir to Bartolo’s legend.

An IWM favorite, Bartolo received Sergio as a guest many times, and Sergio always endorses the wines of the great traditionalist. "These are perhaps the greatest Barolos ever produced." Sergio continues to offer both old vintage rarities like the 1964 and his recent release efforts with Maria where the great tradition will live on....

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