WINE NEWS / Gavi
Looks to the Future
Gianni Martini successfully manages numerous important roles: president
of Fratelli Martini Secondo Luigi di Cossano Belbo (aka Sant’Orsola),
owner of winery La Toledana, counselor for Unione Italiana Vini,
and president of the Consorzio di tutela del Gavi, the ‘Consortium
for the Protection of Gavi.’ As president of the Consortium,
he is very optimistic about the future of the Gavi
DOCG. This zone
is maintaining a steady presence on the market, and winemakers there
are actively planning new initiatives that will develop their product
on various fronts.
Gavi was the first DOCG to refashion its catalogue of vineyard sites:
within the zone only Cortese vines are planted and the grapes go
to pure Gavi wines, which keeps the focus on quality production and
allows officials to track every bottle created under the denomination.
In fact, the DOCG is currently applied to 95% of its potential production,
and average yield per hectare is well below the legal maximum. The
numbers clearly show that most Gavi producers, including Villa
Sparina and others, are following the advice given by the Consortium and
extracting excellent quality
wines
from
their crops. The Consortium is further developing production with
a clonal selection plan that was begun in 1998. The three-phase project
has identified various clones of Cortese and, having observed them
at length with consideration to health, production, and quality,
will select superior specimens for replication.
On the marketing front, experts are developing a strategy that will
build on existing opportunities for tourism to conjoin the numerous
attractions of the area under a single image. Martini stressed that
the Consortium wants to work as a team not just with all the companies
that produce and sell Gavi, but with everyone who has an investment
in the territory: they want to show the world the entirety of their
unique cultural identity.
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