WINE NEWS /
Indigenous Varieties According to Young
Producers
The Association of Young Italian Wine Entrepreneurs
(known for short as the AGIVI) is a group of 18- to 40-year-olds
who run their own estates and are dedicated to the advancement of
quality wine among people their own age. These accomplished young
men and women have seen for themselves the potential of Italy’s
wine regions and the unique qualities they offer, and they hope to
share the experience of their wines with enophiles worldwide, starting
at home. They will launch their campaign with a select guided tasting
of three high-quality wines made purely with indigenous varietals:
one Barbera
d’Alba, a Sangiovese
di Romagna, and a Salento
IGT wine. This tasting will correspond with AGIVI’s forum to
take place later this month, entitled ‘Tradition and Modernity:
Indigenous Varieties According to Young Producers.’
At the head of AGIVI is President Enrico Drei Donà,
a 31-year-old who is fascinated by the indigenous
wines of Italy. Drei Donà posits
that though foreign winemakers might manage to produce wines in styles
similar to those created in Italy, the wines of the Boot boast an
amalgamation of terroir, history, and tradition that cannot be reproduced
elsewhere. However, Italy faces a marketing challenge: whereas many
other countries have large wine regions that automatically have a
more conspicuous presence on the market, Italian winemakers who work
within tiny DOCs face uneducated consumers who hesitate to choose
unfamiliar wines. In order to demonstrate the quality and attraction
of traditional Italian wines, AGIVI is pushing for a unified image
that will convey the high standards reached by so many producers
and encourage consumers to sample new names like Fiano, Tocai
Friulano, Verdicchio, Primitivo, and so many more.
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